Google Analytics
$129.00
Learn to set up Google Analytics and read its reports to see where visitors come from, what they do and what converts. 5 hours across 72 video lessons for marketers and site owners.
- Login details sent straight after payment
- Self-paced. Study on any device
- StemBoss Certificate of Completion
- 14-day refund promise
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Google Analytics is an online course that shows you how to set up tracking and read the reports that explain how people find and use a website. It is for marketers, e-commerce staff, analysts and site owners who want to make decisions based on real visitor data. The course runs for 5 hours across 72 video lessons, with 75 test questions.
What you will learn
- Key analytics terms and how Google Analytics collects data
- How to set up tracking, conversions, goals and e-commerce tracking
- How to track visitors across more than one domain
- How to build dashboards, share reports and set alerts
- How to see where traffic comes from, including campaigns, referrals and social
- How to read landing page, exit page, event and site search reports
- How to check site speed and act on speed suggestions
- How to understand your audience by location, device, interests and engagement
- How to use funnel, goal flow and multi-channel funnel reports
- How to compare attribution models to see which channels drive sales
Course outline
- Introduction to Google Analytics: key definitions and how the tool works
- Fundamentals of Google Analytics: building your set-up, conversion data, e-commerce and goal tracking, cross-domain tracking
- Basics of Google Analytics: dashboards, shortcuts, sharing reports, alerts, real-time data, standard reports and views
- Reports in Google Analytics: acquisition reports, channels, referrals, campaigns, keywords, social and Webmaster Tools
- Behavioral Reports: content drilldown, landing and exit pages, events, site search, behaviour flow, site speed and experiments
- Audience: location, language, frequency, engagement, technology, mobile, demographics and interests
- Conversions: funnel visualisation, goal flow, e-commerce and product reports, multi-channel funnels, assisted conversions and attribution
Who this course is for
- Digital marketers who need to prove what works
- E-commerce staff who want to track sales and products
- Data analysts working with web data
- Business and website owners
Before you start
You do not need any analytics experience. Access to a website you can add tracking code to will help you practise. Note that the lessons use the classic Google Analytics reports, such as views and goals. If your site runs on GA4, take this course for the core ideas and pair it with our Google Analytics 4 course.
Jobs this course supports
- Digital marketer
- E-commerce specialist
- Data analyst
| Skill level | Beginner |
|---|---|
| Duration | 5 Hours |
| Videos | 72 Course Videos |
| Questions | 75 Test Questions |
| Prerequisites | None. No analytics experience is needed. |
| Best for | Digital marketers, e-commerce specialists, data analysts, website owners |
| Topics covered | Analytics set-up and tracking, conversion and e-commerce tracking, dashboards and alerts, acquisition reports, behaviour reports, audience reports, conversion funnels and attribution |
| Format | Online video lessons, self-paced |
| Language | English |
| Closed captions | Yes |
| Certificate | StemBoss Certificate of Completion |
What is inside this course
7 modules and 72 lessons. Here is the full outline.
Module 1: Introduction to Google Analytics3 lessons
- Intro Definitions-Part 1
- Intro Definitions-Part 2
- How Google Analytics Works
Module 2: Fundamentals of Google Analytics6 lessons
- Build Analytics Infrastructure
- Setting Up Conversion Data
- Setting Up E-Commerce And Goal Tracking
- Cross Domain Tracking
- Input New Users
- Examine Data Points
Module 3: Basics of Google Anayltics9 lessons
- Basic Features
- Dashboard
- Shortcuts
- Adding A Dashboard
- Sharing Reports
- Alerts
- Realtime Analytics
- Standard Reports
- Views
Module 4: Reports in Google Analytics9 lessons
- Acquisitions Intro
- All Traffic Acquisitions
- Acquisitions Overview
- Acquisitions Channels
- All Referrals
- Campaign
- Keywords
- Social
- Webmaster Tools
Module 5: Behavioral Reports19 lessons
- Behavioral Reports Intro
- Dimensions
- Content Drilldown
- Landing Pages
- Exit Pages
- Event Flow Report
- Working With Events
- Site Search Report-Part 1
- Site Search Report-Part 2
- Site Search Report-Part 3
- Site Search Report-Part 4
- Behavior Flow Report
- Site Speed
- Using Site Speed Search
- Page Timings
- Speed Suggestions
- User Timing Adsense
- Experiments
- Inpage Analytics
Module 6: Audience11 lessons
- Audience Reports
- Location Report
- Language
- Behavior
- Frequency Recency
- Engagement Report
- Technology Reports
- Mobile Reporting
- Demographic Report
- Interests
- Visitor Flow Chart
Module 7: Conversions15 lessons
- Intro To Module 7
- Funnel Visualization
- Goal Flow Report
- Reverse Goal Path
- Goal URLs
- E-commerce Reports
- Product Performance Reports
- Transactions Report
- Time To Purchase Report
- Multi-Channels Funnels Report
- Assisted Conversion Report
- Top Conversion Paths Report
- Time Log And Path Length Report
- Attribution Report And Model Comparison Tool
- Conclusion
Your learning path
Where Google Analytics fits. Build your skills one step at a time.
Frequently asked questions
Does this course cover GA4?
The lessons are built on the classic Google Analytics reports, such as views and goals. For GA4, pair this course with our Google Analytics 4 course.
Will I learn e-commerce tracking?
Yes. You learn to set up e-commerce and goal tracking, then read product performance, transaction and time to purchase reports.
Can a beginner take this course?
Yes. No analytics experience is needed. The course starts with key terms and how the tool works.
Does the course cover attribution?
Yes. The conversions module covers multi-channel funnels, assisted conversions, top conversion paths and the attribution model comparison tool.
Do I get a certificate?
Yes. You get a StemBoss Certificate of Completion when you finish the course.
Can I get a refund?
Yes, within 14 days if you have completed less than 20% of the course. See our refund policy for details. Read the refund policy.
