Basics of Marketing with Social Media
$89.00
Basics of Marketing with Social Media shows small business owners how to set up Twitter and a Facebook business page the right way. A short starter course: 36 minutes across 10 videos.
- Login details sent straight after payment
- Self-paced. Study on any device
- StemBoss Certificate of Completion
- 14-day refund promise
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Basics of Marketing with Social Media is a short starter course that shows you how to set up social media accounts for a business. It is for small business owners and new marketers who want a clean, correct start on Twitter and Facebook. The course runs for 36 minutes over 10 videos, with 58 test questions.
What you will learn
- Explain why social media matters for a small business
- Create a Google account to use across your marketing tools
- Set up a Twitter account for your business
- Tidy up your Twitter profile so it looks professional
- Decide why and how to use Facebook as a business
- Build a Facebook business page step by step
- Choose and set a cover photo that fits your brand
- Add admins so others can help run your page
- Link your accounts so they work together
Course outline
- Social media introduction
- Creating a Google account
- Setting up your Twitter account
- Getting your Twitter account in order
- Why Facebook for your business
- Using Facebook as a business
- Setting up your business page
- Setting your cover photo
- Tying it all together
- Tip: adding admins in Facebook
Who this course is for
- Small business owners who are new to social media
- Marketing assistants setting up business accounts
- Sole traders and freelancers who want an online presence
- Anyone who needs a quick, practical starting point
Before you start
You do not need any marketing background. You will need an email address, internet access and basic computer skills.
Have your logo, a short business description and a few good photos ready before you begin. You can then set up each account as you watch, so by the end of the course your Twitter profile and Facebook business page are live, look professional and are ready for your first posts. You will also know how to add a colleague as an admin so the work can be shared.
Jobs this course supports
- Marketing Assistant
- Social Media Assistant
- Small Business Owner
| Skill level | Beginner |
|---|---|
| Duration | 36 Minutes |
| Videos | 10 Course Videos |
| Questions | 58 Test Questions |
| Prerequisites | None. You only need basic computer and internet skills. |
| Best for | Small business owners, new marketers, marketing assistants |
| Topics covered | Social media basics, Google account set-up, Twitter account set-up, Facebook for business, Facebook business page, cover photos, adding page admins |
| Format | Online video lessons, self-paced |
| Language | English |
| Closed captions | Yes |
| Certificate | StemBoss Certificate of Completion |
What is inside this course
10 lessons. Here is the full lesson list.
All lessons10 lessons
- Social Media Introduction
- Creating A Google Account
- Setting Up Your Twitter Account
- Getting Your Twitter House In Order
- Why Facebook For Your Business
- Using Facebook As A Business
- Setting Up Your Business Page
- Setting Your Cover Photo
- Tying It All Together
- Tip-Adding Admins In Facebook
Your learning path
Where Basics of Marketing with Social Media fits. Build your skills one step at a time.
Frequently asked questions
Which social media platforms does this course cover?
It covers Twitter and Facebook, plus setting up a Google account to support your marketing.
How long does the course take?
It is a short course of 36 minutes across 10 videos, so you can finish it in one sitting.
Will I have a working Facebook business page by the end?
Yes. The lessons walk you through creating the page, setting a cover photo and adding admins.
Is this course enough to run paid social ads?
No. It focuses on setting up accounts and pages correctly. Take a fuller social media marketing course next to learn content planning and ads.
Do I get a certificate?
Yes. You get a StemBoss Certificate of Completion when you finish the course.
Can I get a refund?
Yes, within 14 days if you have completed less than 20% of the course. See our refund policy for details. Read the refund policy.
