Social Media Marketing
$99.00
Learn to plan, post and measure social media that brings results, from goals and personas to captions and live video. For owners, marketers and creators, with 8 hours 30 minutes over 29 videos.
- Login details sent straight after payment
- Self-paced. Study on any device
- StemBoss Certificate of Completion
- 14-day refund promise
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Social Media Marketing is a beginner course on planning, creating and measuring social media content that supports business goals. It is for business owners, solo founders, marketers, creators and career changers, and needs no marketing background. You get 8 hours 30 minutes of training across 29 videos.
What you will learn
- Set clear goals before you create any content
- Define your audience and build simple personas
- Study competitors to sharpen your position
- Match each content format to how people use the platform
- Write captions and messages that suit each channel
- Pick images and video that support each post
- Use live video and interactive posts to build trust
- Create posts people want to save, share and comment on
- Keep your brand consistent across channels
- Measure results and improve your campaigns
Topics covered
- Planning: goals, audiences, personas and competitor research, so every post has a purpose
- Platforms: choosing formats that fit how people use each channel
- Content: captions, images, video, live and interactive posts that earn saves, shares and comments
- Brand: staying consistent while adapting to each platform
- Measurement: tracking performance and refining campaigns using data, not guesswork
Who this course is for
- Small business owners who run their own social media
- Solo founders and entrepreneurs
- Marketing staff who are new to social
- Content creators and influencers
- Students and career changers who want to enter digital marketing
- Marketing assistants who support a busy team
Before you start
You do not need marketing experience. Basic computer skills and a general sense of how businesses talk to customers are enough. As you watch, apply each lesson to one real account, such as your business page. This turns the course into a working plan you can use straight away. Review your results each week and adjust.
Jobs this course supports
- Social Media Specialist
- Social Media Manager
- Digital Marketing Coordinator
- Content Marketing Assistant
- Community Manager
- Paid Social Coordinator
| Skill level | Beginner |
|---|---|
| Duration | 8 Hours 30 Minutes |
| Videos | 29 Course Videos |
| Prerequisites | None. Basic computer skills are enough. |
| Best for | Business owners, solo founders, marketers, content creators, career changers |
| Topics covered | Goal setting, audience personas, competitor research, platform choice, captions, images and video, live content, measuring results |
| Format | Online video lessons, self-paced |
| Language | English |
| Closed captions | Yes |
| Certificate | StemBoss Certificate of Completion |
What is inside this course
3 modules and 30 lessons. Here is the full outline.
Module 1: Social Media Marketing10 lessons
- Course Intro
- How to Utilize Social Media
- Client Briefs
- Target Markets
- Personas Pt 1
- Personas Pt 2
- Personas Pt 3
- Competitive Analysis Pt 1
- Competitive Analysis Pt 2
- Competitive Analysis Pt 3
Module 2: Social Media Marketing12 lessons
- What is the Right Content for You
- Images Pt 1
- Images Pt 2
- Images Pt 3
- Images Pt 4
- Images Pt 5
- Video Pt 1
- Video Pt 2
- Video Pt 3
- Video Pt 4
- Live Videos and Engagement Pt 1
- Live Videos and Engagement Pt 2
Module 3: Social Media Marketing8 lessons
- What are Analytics and How to Use Them
- Free Analytic Tools Available
- Paid Services to Consider Pt 1
- Paid Services to Consider Pt 2
- Finding the Right Hashtags
- What is Automation
- How to Best Use Automation
- Course Outro
Your learning path
Where Social Media Marketing fits. Build your skills one step at a time.
Frequently asked questions
Do I need marketing experience?
No. The course starts with goals and audiences and builds up, so beginners can follow it.
Does the course cover measuring results?
Yes. You learn how to track performance and use the data to improve your campaigns.
Will I learn to write captions?
Yes. The course covers writing captions and messages that suit each platform, plus choosing images and video.
Is this useful for a small business?
Yes. It is built for owners and solo founders who need to plan and run social media themselves.
Do I get a certificate?
Yes. You get a StemBoss Certificate of Completion when you finish the course.
Can I get a refund?
Yes, within 14 days if you have completed less than 20% of the course. See our refund policy for details. Read the refund policy.
