Marketing Tools and Tips for Success
$89.00
Plan social media like a pro, from goals, brand voice and crisis plans to tools such as Bitly, Woobox and HootSuite. For owners and marketers, with 1 hour 52 minutes over 20 videos.
- Login details sent straight after payment
- Self-paced. Study on any device
- StemBoss Certificate of Completion
- 14-day refund promise
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Marketing Tools and Tips for Success is a short course on running social media with a plan, plus the tools that save time. It is for business owners and marketers who want a clear voice, a crisis plan and a better workflow. You get 1 hour 52 minutes of training across 20 videos.
What you will learn
- Set clear goals for your marketing
- Create a persona or brand voice
- Decide who will manage your social media
- Choose the right platforms for your business
- Work with customer service on social replies
- Prepare a crisis plan before you need it
- Build relationships with the media and find brand fans
- Shorten and track links with Bitly
- Run promotions with Woobox and schedule posts with HootSuite
- Search social posts with Boolean search in TweetDeck
Course outline
- Strategy: goals, persona or voice, a social media manager and choosing platforms
- People and process: customer service, a crisis plan, sticking to the script, media relationships and finding your evangelist
- Staying informed: two lessons on keeping up with your audience and market
- Tools: Bitly, Woobox, HootSuite, Storify and TweetDeck Boolean search
- Wrap-up: social media rules, tips and conclusion
Who this course is for
- Small business owners who run their own marketing
- Marketing staff new to social media
- Social media managers who want a clearer process
- Founders who need a simple crisis plan
- Customer service leads who reply on social channels
- Teams setting up social media for the first time
Before you start
No experience is needed. If you already use one or two social platforms, you will get more from the tool lessons. Some of the tools shown have changed since the lessons were recorded. The planning lessons on goals, voice and crisis plans still apply to any platform, so give those the most attention.
Jobs this course supports
- Social Media Manager
- Marketing Assistant
- Marketing Coordinator
| Skill level | Beginner |
|---|---|
| Duration | 1 Hour 52 Minutes |
| Videos | 20 Course Videos |
| Prerequisites | None. Some use of social media will help. |
| Best for | Business owners, marketers, social media managers |
| Topics covered | Goals, brand voice, social media manager role, platform choice, crisis plans, media relations, Bitly, Woobox, HootSuite, TweetDeck search |
| Format | Online video lessons, self-paced |
| Language | English |
| Closed captions | Yes |
| Certificate | StemBoss Certificate of Completion |
What is inside this course
20 lessons. Here is the full lesson list.
All lessons20 lessons
- Determine Your Goals
- Create Your Persona Or Voice
- Decide On Your Platforms
- Establishing A Social Media Manager
- Coordinate With Customer Service
- Create A Predetermined Crisis Management Plan
- Stick To The Script
- Building Relationships With The Media
- Find Your Evangelist
- Stay Informed Part 1
- Stay Informed Part 2
- Bitly
- Woobox Part 1
- Woobox Part 2
- HootSuite Part 1
- HootSuite Part 2
- Storify
- Social Media Rules And Tips
- Social Media Conclusion
- Tweetdeck-Boolean Search
Your learning path
Where Marketing Tools and Tips for Success fits. Build your skills one step at a time.
Frequently asked questions
Which tools does the course cover?
It covers Bitly, Woobox, HootSuite, Storify and Boolean search in TweetDeck. Some tools have changed since recording, and Storify has closed, so focus on the ideas behind each one.
Why do I need a crisis plan?
A crisis plan tells your team what to say and who says it when something goes wrong online. The course shows you how to prepare one in advance.
What is a brand evangelist?
It is a loyal customer who spreads the word about you. One lesson covers how to find yours.
Is this course long?
No. It runs for 1 hour 52 minutes, so you can finish it in an afternoon.
Do I get a certificate?
Yes. You get a StemBoss Certificate of Completion when you finish the course.
Can I get a refund?
Yes, within 14 days if you have completed less than 20% of the course. See our refund policy for details. Read the refund policy.
