Google Analytics 4 – GA4 Training Course
$149.00
Learn to set up, track and report in Google Analytics 4, from Tag Manager events to BigQuery and Google Ads. 3 hours across 39 videos, with 49 test questions.
- Login details sent straight after payment
- Self-paced. Study on any device
- StemBoss Certificate of Completion
- 14-day refund promise
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Google Analytics 4 (GA4) Training Course teaches you how to set up GA4, track what users do on your site and turn the data into useful reports. It is for marketers, analysts and web managers, including anyone moving across from the old Universal Analytics. The course runs for 3 hours across 39 videos, with 49 test questions to check your learning.
What you will learn
- Explain how GA4 collects data and how its event model differs from GA3
- Find your way around the GA4 console and admin panel
- Set up GA4 properties and data streams
- Send events to GA4 using Google Tag Manager
- Create custom events, conversions and audiences
- Read reports to understand how people use your site
- Link GA4 to Google Ads and export data to BigQuery
- Check and fix tracking problems with DebugView
Course outline
- Course overview: what GA4 is and an introduction to the course
- Fundamentals of Google Analytics: digital products, the Google Marketing Platform, how GA works, GA3 compared with GA4, the console, the admin panel and Tag Manager, with demos and review questions
- Advanced topics with Google Analytics: running GA3 and GA4 side by side, custom events, conversions, BigQuery, Google Ads and certification options
The lessons mix whiteboard talks with live demos in the GA4 console, admin panel and Tag Manager, so you see each step on screen.
Who this course is for
- Marketing managers and product marketers
- Digital and business analysts
- Ecommerce and paid media specialists
- Web managers and agency staff
- Anyone moving from Universal Analytics to GA4
Before you start
You should be comfortable using websites and know basic marketing terms such as sessions, traffic and conversions. Past Google Analytics experience helps but is not needed. Access to a GA4 property, even a test one, will let you follow the demos.
Jobs this course supports
- Digital analyst
- Marketing manager
- Paid media specialist
- Ecommerce specialist
- Product marketer
- Business analyst
| Skill level | Intermediate |
|---|---|
| Duration | 3 Hours |
| Videos | 39 Course Videos |
| Questions | 49 Test Questions |
| Prerequisites | Comfortable using websites and basic marketing terms. No GA experience needed. |
| Best for | Marketing managers, digital analysts, ecommerce specialists, paid media specialists, web managers |
| Topics covered | GA4 data model, GA3 vs GA4, admin panel, Google Tag Manager, custom events, conversions, BigQuery export, Google Ads link |
| Format | Online video lessons with demonstrations, self-paced |
| Language | English |
| Closed captions | Yes |
| Certificate | StemBoss Certificate of Completion |
What is inside this course
3 modules and 39 lessons. Here is the full outline.
Module 1 - Google Analytics 4 - Course Overview3 lessons
- 1.0 About Google Analytics 4
- 1.1 Course Intro Welcome
- 1.2 Instructor Intro
Module 2 - Fundamentals of Google Analytics14 lessons
- 2.1 What is a Digital Product
- 2.2 Google Market Platform
- 2.3 Google Analytics Overview
- 2.4 Google Analytics 4 Overview
- 2.5 Whiteboad Discussion-How Does GA Work
- 2.6 Comparing GA3 to GA4
- 2.7 Whiteboard Compare Data Models
- 2.8 Demo- GA Console Walkthru
- 2.9 Admin Panel
- 2.10 Demo Admin Panel
- 2.11 Tag Manager
- 2.12 Demo Tag Manager
- 2.13 Segment Review
- 2.14 Segment Review Questions
Module 3 - Advanced Topics with Google Analytics22 lessons
- 3.1 Upgrading and Running Parallel
- 3.2 Whiteboard Discussion - Parallel
- 3.3 Demo Console Parallel
- 3.4 Hands on Demo - Install GA4 on a Live Site
- 3.5 Understand Reporting Options, Lifecycle Collections
- 3.6 Hands on Demo - Exploring reports
- 3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
- 3.8 Hands on Demo - Conversions, Audiences, DebugView
- 3.9 Hands on Demo - Advertising
- 3.10 Hands on Demo - Explorations:Insights
- 3.11 Hands on Demo - Lifecycle and Users
- 3.12 Google Big Query Connections
- 3.13 Demo - BigQuery Data Integrations
- 3.14 Google Ads
- 3.15 Demo - Google Ads
- 3.16 Google Signals
- 3.17 Demo - Google Signals
- 3.18 Certification Options
- 3.19 Segment Summary
- 3.20 Review Questions
- 3.21 Resources
- 3.22 Course Closeout
Your learning path
Where Google Analytics 4 - GA4 Training Course fits. Build your skills one step at a time.
Frequently asked questions
Does this GA4 course cover Google Tag Manager?
Yes. You learn how Tag Manager works with GA4 and see demos of sending events through it.
I used Universal Analytics. Will this course help me switch?
Yes. The course compares GA3 and GA4 data models and covers running both side by side.
Does the course cover BigQuery and Google Ads?
Yes. The advanced module shows how to link GA4 to Google Ads and export your data to BigQuery.
Is this course an official Google certification?
No. It is a skills course. It does touch on Google's own certification options at the end.
How long is the Google Analytics 4 course?
It runs for 3 hours across 39 videos, with 49 test questions.
Do I get a certificate?
Yes. You get a StemBoss Certificate of Completion when you finish the course.
Can I get a refund?
Yes, within 14 days if you have completed less than 20% of the course. See our refund policy for details. Read the refund policy.
